Understanding Facebook Posts’ Engagement; the Best Time to Post Content
Your brand needs to have an influential online presence for it to progress with increasing momentum. For that, you need to be aware of how social media can be used to promote your business optimally. One platform that can assist you in building a massive audience is Facebook. With this statement, the essential and obvious question surfaces; at what timings should you post on this network for maximum engagement, followers, and traffic? Before getting to that there’s another issue that deserves more attention, that needs to be solved; which time zone should be counted? Here’s a brief overview of the solutions of both these questions.
Which time zone to post in accordance with?
Times zones can be mind-boggling. Good thing, Google Analytics exists. With it, a demographic research can be carried out in a simple manner. Google Analytics would help you figure where your audience lies and you can follow the time zone in which most of your followers reside. There are some tools as well that can help you pinpoint when your page’s audience is online which can help you determine the best times for posting.
When to post on Facebook?
When you post something, you want lots of engagement on that post otherwise there seems to be no use of making that effort. Often, posts don’t receive that many likes and shares because the audience is thin. That is why you must always post when the audience is online.
According to studies collected from round the internet globe, the best time to post on Facebook is from 1 p.m. to 4 p.m. On the weekend, 12 p.m. to 1 p.m. attracts more interaction. Postings made overnight tend to have the least engagement whereas the 8 a.m. to 8 p.m. frame has the most.
The best day would be Friday, which doesn’t come off as a surprise as people are lively while kicking starting their off days. Some sources claim that Saturday and Sunday capture the most audience attention. Monday, Tuesday, and Wednesday receive comparatively lesser engagement as people are busier on these three days.
Think about it from the point of view of the average user who is also your audience; you can even consider yourself; at what time are you enough at leisure to dive into Facebook? The time when you are not bound by work, studies, sleep and general daily activities.
To keep an eye on at what time your audience is online and your posts receive most clicks, click on “insights” on your FB page and then go to “posts.” This would give a fair idea of the best time for posting content.
This is a magical tool that does a lot of research work for you. One of its features is that it tells you the timings when your reach is most high.
So, you see, these simple concepts can help you organically boost your post reach. You have the path now, all that’s left for you to do is take the steps!