Introduction:
In the digital world, to attract the target audience efficiently, social media marketing is essential. Shayan Aman understands the competition and provides professional help to solve the basic mistakes to make the campaigns effective.
Mistake 1: Not implementing tracking pixels properly:
The Mistake:
Starting an ad campaign without properly installing and configuring the needed tracking pixels-which would be. This is very important: track the action that users take post-click, or most importantly, retarget them.
What to Do Instead:
Make sure to use native platform tools, like Facebook Events Manager, to ensure the pixel fires on the landing page properly before launch. This also includes key conversion events.
Mistake 2: Optimizing for the wrong conversion event:
The Mistake:
Running ads that are designed to sell, but optimizing the advertisements that are for “Link Clicks” rather than “Purchases.” The algorithm learns and delivers the desired outcome: cheap clicks instead of conversions.
What to Do Instead:
Set your ad campaign to optimize for the lowest-funnel, highest-value conversion event possible. For sale, optimize for Purchase, and for lead, optimize for Lead submission.
Mistake 3: Running campaigns without A/B testing:
The Mistake:
Running a single ad variant and accepting your results. This is a huge missed opportunity to optimize performance by simply isolating and testing key variables.
What To Do Instead:
Creative: Test a video against a static image.
Headline: Test a benefit-driven headline against a curiosity-driven one.
CTA: Test “Shop Now” vs. “Get Started.”
Target audience: Test one lookalike audience against a behavior-based interest audience. Only by systematically measuring these variables can you find the highest-converting formula.
Mistake 4: Not using social proof or testimonials:
The Mistake:
Running a campaign as a new or unknown brand without any validation. Conversions are highly dependent on trust. Users naturally don’t trust ads; they trust other customers.
What to Do Instead:
Run videos and photos of the reviews of satisfied customers. By highlighting the years and the number of satisfied customers, it can create a trusting environment while building credibility.
Mistake 5: Not responding:
The Mistake:
Not responding to queries and posting information asked in comments makes the brand look automated and not serious with its work.
What to Do Instead:
Focus on Community Management and Quick Response: Allocate staff to constantly monitor ad comments throughout the day. Immediately respond to questions, respond to negative feedback publicly, then take the detailed resolution to private, and leverage comments to reiterate the value proposition.
Conclusion:
Social media success is about having an accurate strategy in place. To avoid the mistakes and find a permanent and efficient solution, get in touch with Shaan Aman. Ready to turn your social media spend into predictable profit? Reach out to Shayan Aman for a full campaign audit and strategy development.
