Introduction:
In this dynamic, ever-changing world of digital marketing, SEO is often thought of as something very complex that you pay a specialist to fix, and then you can forget about it. It is a marathon that needs timely and focused attention. More precisely, it’s a monthly maintenance ritual.
For Shayan Aman, who is an advocate for practical, actionable strategies that business owners can implement, this detailed monthly checklist is your essential roadmap. It moves beyond mere theory and offers a precise, actionable timeline to maintain health, relevance, and continuous conversion of search traffic into revenue. In the time you spend on this process each month, you will be doing more than just fixing issues; you’ll proactively capture a larger share of your market.
- Review Mobile Usability and Page Speed:
Small businesses usually don’t pay much attention to mobile performance. Yet, the overwhelming number of local and consumer searches occur via smartphones. Slow mobile speed is a direct ranking killer. Run your homepage and top five converting landing pages through Google’s PageSpeed Insights tool.
- Monitor and Secure Your Backlink Profile:
The low-quality backlinks can negatively affect the SEO and influence the authority and trust of the site. Make use of efficient tools for back-linking. Remove links from irrelevant or high spam score domains, to further build out a positive link profile.
- Audit keyword rankings and search intent:
Your content might be ranking, but for the wrong keywords, or keywords that have nothing to do with user intent. Go into your rank tracking tool and review the top 50 keywords your site ranks for.
- Optimize Your Top-Traffic Blog Posts for Conversion:
The small business blog drives great traffic, but the traffic is not being converted towards a purchase or lead generation. Without conversion, traffic is just a nice metric. A lead-capture opportunity-e.g., an opt-in form for a free guide-pertinent to the article’s topic.
- Conduct a Google Business Profile (GBP) Hygiene Check:
The GBP, or formerly GMB, is the centerpiece of local search, but it’s often forgotten with its hours wrong, photos out of date, and engagement not happening. Add a new GBP post announcing any promotion, service update, or seasonal offer so that Google knows this profile is active.
- Check and Clean Up Local Citations:
The problem is that inconsistent business information among various online directories-citations-confuses search engines and erodes trust. Manually check your listing on the top five to ten industry-relevant and local directories Correct any inconsistencies of your NAP data from your website and GBP.
Conclusion:
Running a small business requires constant attention to sales, operations, and customer service. Shayan Aman is passionate about implementing high-impact, sustainable digital strategies for small business owners. Contact Shayan Aman today for a customized implementation plan to execute this monthly SEO checklist, and unlock your full organic potential. Contact us today.
