Google has recently stated that it will be finally deleting the “Page Experience” report on the search console, a tool that gave information on the experience of the users such as speed of loading the page (CWV) and HTTPS security. However, the specific values that need to be monitored will be available individually, thus eliminating the potential to interrupt the evaluation of website performance. This update also reinforces user experience factors that include site speed and security that as we have witnessed impact Google rankings based on user experience. By compiling this information, Google would wish to put this in a form that the webmasters can easily understand it while at the same time helping the webmasters as they control and modify their sites.
How Page Experience Affects Your Website’s Google SEO
UX continues to be an essential aspect in the present digital environment and known Google ranking factors include performance signals such as loading speed, mobile responsiveness, and HTTPS. While Google will be eliminating the “Page Experience” report, it won’t be changing its focus on UX-based metrics such as Core Web Vitals, which evaluates loading speed, interactivity, and visual stability. All these elements directly influence your site’s rating and users’ engagement, which means that one has to focus on these factors in order to keep up the ranking on the webpage.
Why it’s Time to Hire an SEO Specialist in Dubai
The appearance of a website used to be all that mattered but in today’s world, having a great looking website is not enough. That is why it is equally important to make sure that your web site is fast, secure and provides a perfect user experience. This is where hiring an SEO specialist in Dubai becomes essential. An SEO expert will guide you through the issues of Google ranking factors, both general and specific, such as CWV and HTTPS. It can help to examine your website, search out any factors that may cause your site to be slow and insecure, and make recommendations on how to increase speed and security of site.
Key Tips for Optimizing Your Website’s User Experience
- Improve Page Speed: Google prefers sites that load quickly. If your site is slow to load, the audience will go away before you have the chance to showcase your full webpage. For any website’s page to load faster, it is recommended to work on image optimization, CSS and JavaScript files optimization and enable caching.
- Use HTTPS: Privacy is an important issue for sides, the users and the search engine. Google has been very vocal on the fact that they consider HTTPS as a ranking signal. To sum it up, if your website isn’t using HTTPS, then it is high time that you made that change.
- Optimize for Mobile: As more users visit sites through their handheld devices, Google regards mobile accessibility as an important factor to consider. You need to ensure that the website design you choose is compatible with smart phones and tablets.
- Focus on Core Web Vitals: These are basic user experience factors that inform on the speed and interactivity of your site. An SEO specialist can help you to make sure that your website meets Google performance standards.
Conclusion
Therefore, although Google has decided to remove the “Page Experience” report, it doesn’t mean that page experience is not relevant to SEO anymore. Nevertheless, there are still such important factors as the speed, security, and general usability to paid attention to in order to sustain high ranks. The best way to make sure your website does not lag behind your competitors and ranks high in Google is by hiring an SEO specialist in Dubai. If these elements are optimized, you will not only increase your rankings in the search results but also ensure a better user experience and therefore greater engagement and conversion rates.
